The €50 credit for use at Berlin’s stages, museums, cinemas and clubs
From 1 February to 30 April 2023, all Berlin residents between the ages of 18 and 23 had access to a cultural credit worth 50 euros. These Berliners will be able to redeem their credit at several cultural venues in Berlin, including theatres, stages, literary centres, museums, exhibition spaces, cinemas and clubs.
Young Berliners were particularly impacted by the restrictions prompted by the Covid-19 pandemic. During the pandemic era, it was almost impossible to have carefree cultural experiences in person with friends. The JUGENDKULTURKARTE was an invitation to young people to make up for all the things they missed out on during the lockdown and to rediscover Berlin’s cultural diversity – no matter how tight their budget is. This approach is also intended to benefit the city’s cultural sector in an era of crises on multiple fronts.
THIS IS HOW THE CARD WORKED: Young adults between the ages of 18 and 23 who were officially registered as living in Berlin during the campaign period (1 Feb. to 30 April 2023) could register online at the website www.jugendkulturkarte.berlin starting on 1 February 2023. After that, they could pick up their JUGENDKULTURKARTE in person by 28 February 2023 at one of the participating public libraries in Berlin. Until 15 March 2023, a later pick-up of the JUGENDKULTURKARTE was possible at Podewil, provided that the online registration was done beforehand. More than 75,000 young Berliners picked up the JUGENDKULTURKARTE.
During the three-month campaign period lasting until 30 April 2023, the credit could be redeemed for tickets purchased at the box offices or at advance ticket offices of the over 170 participating cultural venues. It was not possible to purchase tickets online; instead, tickets had to be purchased on site and in person. More than 160,000 cultural visits were made possible with the JUGENDKULTURKARTE.
When picking up the JUGENDKULTURKARTE, young adults also received a free library card for the Association of Public Libraries in Berlin (VÖBB) for one year. A total of 17,000 young people took advantage of this offer.
The JUGENDKULTURKARTE is an initiative of the Berlin Senate Department for Culture and Europe in cooperation with Kulturprojekte Berlin.